Semasio Blog

The Lookalike Folly

As companies become customer-first, their valuable audiences become more specific. Perhaps your most valuable customers have ...

November 29, 2018

Marketing Science Starts in Physics Class

A slightly altered version of the content in this article has been published ...

behavioral targeting

More Control

Marketers ought to have a right to control, transparency and ownership over how they use ...

behavioral targeting

A Linguist's View on Audience Targeting

In this post, I want to outline a linguist’s take on Semantic Behavioral Targeting. The ...

behavioral targeting