Semasio Blog

Target Fans of Any Show

“How do I target consumers who love a show that is streamed?!” It seems marketers are having trouble reaching consumers ...

behavioral targeting

April 01, 2019

Audience & Creative: Programmatic Success

It is quite clear to most marketers that creative assets play a large and incremental role ...

behavioral targeting

Consumer Personas in Programmatic

Thanks to ambitions across the industry and the increased sophistication of data management ...

behavioral targeting

Exploiting Significance

I recently wrote about why our method of extracting the most important information from a ...

behavioral targeting

Marketing Science Starts in Physics Class

A slightly altered version of the content in this article has been published ...

behavioral targeting