Semasio Blog

Semasio at ExchangeWire´s TraderTalk

On ExchangeWire's first-ever virtual TraderTalk TV episode, their Head of Content Lindsay Rowntree speaks with our MD EMEA ...

March 30, 2020

Audience & Creative: Programmatic Success

It is quite clear to most marketers that creative assets play a large and incremental role ...

behavioral targeting

Consumer Personas in Programmatic

Thanks to ambitions across the industry and the increased sophistication of data management ...

behavioral targeting

Marketing Science Starts in Physics Class

A slightly altered version of the content in this article has been published ...

behavioral targeting

More Control

Marketers ought to have a right to control, transparency and ownership over how they use ...

behavioral targeting

A Linguist's View on Audience Targeting

In this post, I want to outline a linguist’s take on Semantic Behavioral Targeting. The ...

behavioral targeting

All Marketing Data isn't Created Equal

It’s become clear that all marketing data isn’t created equal. While demographic information ...

data

Build Smarter Audiences with Natural Language Processing

“Fashion blog.” “Political news.” “Drone enthusiast forum.”

user profiling

Clever Isn’t Enough: Why the Future of Marketing is in Machine-Learning

 “With just the right copy, it’ll work.”

behavioral targeting

How ‘Information Destruction’ Hobbles Digital Marketing

What unites your audience? It’s a basic question, and if you’ve done research or run ...

user profiling