Semasio Blog

Semasio at ExchangeWire´s TraderTalk

On ExchangeWire's first-ever virtual TraderTalk TV episode, their Head of Content Lindsay Rowntree speaks with our MD EMEA ...

March 30, 2020

Audience & Creative: Programmatic Success

It is quite clear to most marketers that creative assets play a large and incremental role ...

behavioral targeting

Consumer Personas in Programmatic

Thanks to ambitions across the industry and the increased sophistication of data management ...

behavioral targeting

Marketing Science Starts in Physics Class

A slightly altered version of the content in this article has been published ...

behavioral targeting

More Control

Marketers ought to have a right to control, transparency and ownership over how they use ...

behavioral targeting

A Linguist's View on Audience Targeting

In this post, I want to outline a linguist’s take on Semantic Behavioral Targeting. The ...

behavioral targeting

Clever Isn’t Enough: Why the Future of Marketing is in Machine-Learning

 “With just the right copy, it’ll work.”

behavioral targeting