Semasio Blog

Target Fans of Any Show

“How do I target consumers who love a show that is streamed?!” It seems marketers are having trouble reaching consumers ...

behavioral targeting

April 01, 2019

Audience & Creative: Programmatic Success

It is quite clear to most marketers that creative assets play a large and incremental role ...

behavioral targeting

Consumer Personas in Programmatic

Thanks to ambitions across the industry and the increased sophistication of data management ...

behavioral targeting

Exploiting Significance

I recently wrote about why our method of extracting the most important information from a ...

behavioral targeting

Marketing Science Starts in Physics Class

A slightly altered version of the content in this article has been published ...

behavioral targeting

More Control

Marketers ought to have a right to control, transparency and ownership over how they use ...

behavioral targeting

A Linguist's View on Audience Targeting

In this post, I want to outline a linguist’s take on Semantic Behavioral Targeting. The ...

behavioral targeting

Clever Isn’t Enough: Why the Future of Marketing is in Machine-Learning

 “With just the right copy, it’ll work.”

behavioral targeting