Semasio Blog

The Lookalike Folly

As companies become customer-first, their valuable audiences become more specific. Perhaps your most valuable customers have ...

November 29, 2018

Marketing Science Starts in Physics Class

A slightly altered version of the content in this article has been published ...

media

More Control

Marketers ought to have a right to control, transparency and ownership over how they use ...

media

A Linguist's View on Audience Targeting

In this post, I want to outline a linguist’s take on Semantic Behavioral Targeting. The ...

Programmatic

Semasio Heats Up Holiday Marketing with New Semantic Audiences

Semasio, the semantic custom audience company for digital marketers, today launched a new ...

audiences

Give Marketers Ownership of their Data

We all know the saying about teaching someone to fish, and the lesson therein – empowerment ...

audiences

Putting Programmatic on the Path to Maturity

Marketers are ready for programmatic to “grow up,” take them to the top of the branding ...

audiences

Helping Marketers in the Search for Significance

Many audience building strategies rely on bucketing people based on their similarities. ...

audiences

Toss Your Audience Assumptions Out the Window

Despite the rise of quantitative marketing powered by machine learning and AI, most ...

audiences

Market to Your Customers in their Own Words

There’s an audience comprised of your perfect customers out there – if only you could read ...

audiences