Semasio Blog

Semasio at ExchangeWire´s TraderTalk

On ExchangeWire's first-ever virtual TraderTalk TV episode, their Head of Content Lindsay Rowntree speaks with our MD EMEA ...

March 30, 2020

Audience & Creative: Programmatic Success

It is quite clear to most marketers that creative assets play a large and incremental role ...

behavioral targeting

Consumer Personas in Programmatic

Thanks to ambitions across the industry and the increased sophistication of data management ...

behavioral targeting

Marketing Science Starts in Physics Class

A slightly altered version of the content in this article has been published ...

behavioral targeting

More Control

Marketers ought to have a right to control, transparency and ownership over how they use ...

behavioral targeting

A Linguist's View on Audience Targeting

In this post, I want to outline a linguist’s take on Semantic Behavioral Targeting. The ...

behavioral targeting

Give Marketers Ownership of their Data

We all know the saying about teaching someone to fish, and the lesson therein – empowerment ...

audiences

Putting Programmatic on the Path to Maturity

Marketers are ready for programmatic to “grow up,” take them to the top of the branding ...

audiences

Helping Marketers in the Search for Significance

Many audience building strategies rely on bucketing people based on their similarities. ...

audiences

Toss Your Audience Assumptions Out the Window

Despite the rise of quantitative marketing powered by machine learning and AI, most ...

audiences