Semasio Blog

Target Fans of Any Show

“How do I target consumers who love a show that is streamed?!” It seems marketers are having trouble reaching consumers ...

behavioral targeting

April 01, 2019

Mikael Holcombe-Scali

Mikael Holcombe-Scali is Business Development Manager at Semasio, based in New York City.
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Recent Posts

Audience & Creative: Programmatic Success

It is quite clear to most marketers that creative assets play a large and incremental role ...

behavioral targeting

Consumer Personas in Programmatic

Thanks to ambitions across the industry and the increased sophistication of data management ...

behavioral targeting

The Lookalike Folly

As companies become customer-first, their valuable audiences become more specific. Perhaps ...

Marketing Science Starts in Physics Class

A slightly altered version of the content in this article has been published ...

behavioral targeting

Helping Marketers Beat the Black Friday Competition

An incredible amount of money will be wasted showing ads to irrelevant users during Black ...

The Stoic's Guide to Programmatic Advertising

Stoicism teaches us that eternal change is a truth of our nature. It informs us that in ...