Semasio and NewsGuard partner to protect brands from ad placements on misinformation
New integration makes it easy for advertisers to exclude misinformation sites from ad buys—and to target ad spend toward ...
Mikael Holcombe-Scali
Recent Posts
Target Fans of Any Show
“How do I target consumers who love a show that is streamed?!” It seems marketers are having ...
April 01, 2019
Audience & Creative: Programmatic Success
It is quite clear to most marketers that creative assets play a large and incremental role ...
March 25, 2019
Consumer Personas in Programmatic
Thanks to ambitions across the industry and the increased sophistication of data management ...
March 22, 2019
The Lookalike Folly
As companies become customer-first, their valuable audiences become more specific. Perhaps ...
November 29, 2018
Marketing Science Starts in Physics Class
A slightly altered version of the content in this article has been published by ...
November 15, 2018