Semasio Blog

Semasio at ExchangeWire´s TraderTalk

On ExchangeWire's first-ever virtual TraderTalk TV episode, their Head of Content Lindsay Rowntree speaks with our MD EMEA ...

March 30, 2020

Man versus machine

In light of the current global events, we at Semasio have been closely looking at how user ...

Semasio becomes the first provider to offer Unified Semantic Targeting

On the first week of February, Semasio, the inventor of Semantic Audience Targeting, ...

Target Fans of Any Show

“How do I target consumers who love a show that is streamed?!” It seems marketers are having ...

behavioral targeting

Audience & Creative: Programmatic Success

It is quite clear to most marketers that creative assets play a large and incremental role ...

behavioral targeting

Consumer Personas in Programmatic

Thanks to ambitions across the industry and the increased sophistication of data management ...

behavioral targeting

The Lookalike Folly

As companies become customer-first, their valuable audiences become more specific. Perhaps ...

Marketing Science Starts in Physics Class

A slightly altered version of the content in this article has been published ...

behavioral targeting

More Control

Marketers ought to have a right to control, transparency and ownership over how they use ...

behavioral targeting

A Linguist's View on Audience Targeting

In this post, I want to outline a linguist’s take on Semantic Behavioral Targeting. The ...

behavioral targeting