Semasio Blog

Semasio Audiences now available in the LiveRamp Data Marketplace

We are excited to announce the availability of our Semantic Audiences in the LiveRamp® Data Marketplace!

behavioral targeting

May 14, 2020

Semasio at ExchangeWire´s TraderTalk

On ExchangeWire's first-ever virtual TraderTalk TV episode, their Head of Content Lindsay ...

Man versus machine

In light of the current global events, we at Semasio have been closely looking at how user ...

Semasio becomes the first provider to offer Unified Semantic Targeting

On the first week of February, Semasio, the inventor of Semantic Audience Targeting, ...

Target Fans of Any Show

“How do I target consumers who love a show that is streamed?!” It seems marketers are having ...

behavioral targeting

Audience & Creative: Programmatic Success

It is quite clear to most marketers that creative assets play a large and incremental role ...

behavioral targeting

Consumer Personas in Programmatic

Thanks to ambitions across the industry and the increased sophistication of data management ...

behavioral targeting

The Lookalike Folly

As companies become customer-first, their valuable audiences become more specific. Perhaps ...

Marketing Science Starts in Physics Class

A slightly altered version of the content in this article has been published ...

behavioral targeting

More Control

Marketers ought to have a right to control, transparency and ownership over how they use ...

behavioral targeting