Semasio Blog

Target Fans of Any Show

“How do I target consumers who love a show that is streamed?!” It seems marketers are having trouble reaching consumers ...

behavioral targeting

April 01, 2019

Audience & Creative: Programmatic Success

It is quite clear to most marketers that creative assets play a large and incremental role ...

behavioral targeting

Consumer Personas in Programmatic

Thanks to ambitions across the industry and the increased sophistication of data management ...

behavioral targeting

The Lookalike Folly

As companies become customer-first, their valuable audiences become more specific. Perhaps ...

Exploiting Significance

I recently wrote about why our method of extracting the most important information from a ...

behavioral targeting

Marketing Science Starts in Physics Class

A slightly altered version of the content in this article has been published ...

behavioral targeting

More Control

Marketers ought to have a right to control, transparency and ownership over how they use ...

behavioral targeting

A Linguist's View on Audience Targeting

In this post, I want to outline a linguist’s take on Semantic Behavioral Targeting. The ...

behavioral targeting

Helping Marketers Beat the Black Friday Competition

An incredible amount of money will be wasted showing ads to irrelevant users during Black ...

Semasio Heats Up Holiday Marketing with New Semantic Audiences

Semasio, the semantic custom audience company for digital marketers, today launched a new ...

audiences