Semasio Blog

The Lookalike Folly

As companies become customer-first, their valuable audiences become more specific. Perhaps your most valuable customers have ...

November 29, 2018

Exploiting Significance

I recently wrote about why our method of extracting the most important information from a ...

DSP

Marketing Science Starts in Physics Class

A slightly altered version of the content in this article has been published ...

media

More Control

Marketers ought to have a right to control, transparency and ownership over how they use ...

media

A Linguist's View on Audience Targeting

In this post, I want to outline a linguist’s take on Semantic Behavioral Targeting. The ...

Programmatic

Helping Marketers Beat the Black Friday Competition

An incredible amount of money will be wasted showing ads to irrelevant users during Black ...

Semasio Heats Up Holiday Marketing with New Semantic Audiences

Semasio, the semantic custom audience company for digital marketers, today launched a new ...

audiences

Give Marketers Ownership of their Data

We all know the saying about teaching someone to fish, and the lesson therein – empowerment ...

audiences

All Marketing Data isn't Created Equal

It’s become clear that all marketing data isn’t created equal. While demographic information ...

data

Putting Programmatic on the Path to Maturity

Marketers are ready for programmatic to “grow up,” take them to the top of the branding ...

audiences